World's Richest Model Lingerie Label Goes Global

Gisele Bundchen's wealth is set to grow as her lingerie label goes global.

Launched last May, the Gisele Bundchen Brazilian Intimates range has proved popular in Latin America, Portugal, Japan, and Israel and now further expansion is expected.

The former Victoria's Secret Angel premiered her collection, for Brazilian company Hope, in São Paulo last May.

Stepping onto the catwalk the 31-year-old, mother-of-one showcased various designs featuring blush pink and black satin, tassels and lace.

After the 40-piece collection hit stores across Brazil the fashion retailer Hope reported a 40 per cent increase in turnover.

Now, the range is expected to be a hit with shoppers worldwide.

And with her products endorsements and business ventures earning a total of £29 million last year, Bundchen is now believed to be on track to becoming the world's first billionaire supermodel.

Following her entrepreneurial spirit, 26-year-old Bar Refaeli is also believed to be developing an underwear collection for men and women in the UK.

Basing the designs on 'classic underwear' shapes, the under.me collection is said to be launching next month and will be the model's first foray into branded products.

Like Gisele, Bar - who is currently the face of French lingerie firm Passionata - is set to be modelling the line herself although campaign images are yet to be released.

It was reported that the mid-priced line, will comprise of basic items aimed at consumers between the ages of 25 and 45.

Israeli-born Refaeli said: 'The Under.me philosophy is that underwear should complement your body, not steal the show.

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